A partial answer is that it will hurt in the following way. The main reason Theranos got so big, both as a company and (especially) as a story, was that Holmes

A partial answer is that it will hurt in the following way. The main reason Theranos got so big, both as a company and (especially) as a story, was that Holmes was presented as the female Steve Jobs. In future investors might ask themselves "am I falling for another Elizabeth Holmes? I recall reading that Paul Graham once noted that he was vulnerable to giving extra credit to guys who looked and dressed like Mark Zuckerberg.Prejudice as a cognitive bias works both ways and if you are conscious of it, you might overcorrect