Mobile device fingerprinting has been a big deal for a long time. Multiple startups have been created to do it and some have been acquired. And many adtech co

Mobile device fingerprinting has been a big deal for a long time. Multiple startups have been created to do it and some have been acquired. And many adtech companies incorporate this functionality. I hope some day soon your mobile OS let's you choose to restrict the device information available to sites and apps. It really ought to be a user's choice whether to make the tradeoff between providing more info in exchange for supposedly better functionality or not.