>I think his point is largely that every app maker wants to control the viewport around which content is surfaced, so they can add their own control and bring t

>I think his point is largely that every app maker wants to control the viewport around which content is surfaced, so they can add their own control and bring their own community, auth, ads [3], etc, and we're finally at a point to where the web platform has matured enough to make these websites or 'web includes' access capabilities offered by the device or the device's platform runtime, such as notifications, sensor data, and the like. I wish I had actually said that in the post. It's quite succinct.