Well actually, it's common in the printing business to have each article to be of a unique style. Take National Geographic for instance. One article has a diff

Well actually, it's common in the printing business to have each article to be of a unique style. Take National Geographic for instance. One article has a different theme: http://www.valeriedaysings.com/wp-content/uploads/2008/08/national-geographic-article.jpg http://www.valeriedaysings.com/wp-content/uploads/2008/08/na... from another: http://www.simongarnier.com/images/wordpress/ft_hdr.5.jpg http://www.simongarnier.com/images/wordpress/ft_hdr.5.jpg Well actually, those are title pages, but I've read those articles and I can attest that the different designs set a suitable mood for the topic at hand. I applaud web publishers for taking up this paradigm and applying what publishing graphic designers have been doing for some time. Of course with most methods of design, it depends if the occasion is suitable. Some online publications can do well with a consistent design: http://www.alistapart.com/ http://www.alistapart.com/ While others do well with differing designs, almost as if each posting of their articles is a treat for their readers: http://trentwalton.com/articles/ http://trentwalton.com/articles/ just like D.Curtis does, so good on him if he has inspired others to do the same.