You can't reliably adblock vertically integrated sites like Facebook and Google search who sell and serve their own ads on their own domains. There's a scenari

You can't reliably adblock vertically integrated sites like Facebook and Google search who sell and serve their own ads on their own domains. There's a scenario wherein monetization as we know it dies for the majority of long-tail sites and content creators migrate en mass to the large platforms in order to survive. Not a great scenario to think about if you love the decentralized nature of the early web but a plausible scenario nonetheless. There a few startups out there trying to "defeat" adblock by allowing smaller sites to mimic the vertically integrated nature of the largest platforms, and counterintuitively the web might be much better off in the long run if they succeed.