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On their about page "In 2015, Reframed.TV exceeded investment expectations with no commercial revenue." No details of the metrics but that itself would be an
by robtaylor 10y ago
On their about page
"In 2015, Reframed.TV exceeded investment expectations with no commercial revenue."
No details of the metrics but that itself would be an interesting post considering the staff numbers and investment.
- deleted 10y ago[deleted]
- caminante 10y agoI can't reconcile that dubious claim, either. Based on the post, it appears that management didn't have basic financial skills.
- kev-reframed 10y agoWe raised on engagement rate and having SEIS protection made it a lot easier as it is less of a risk for the investors. (As we found on the next round we needed commercial traction for EIS raise) Our valuation was £1.1M post and we had people viewing videos for on average 20minutes, in many cases (such as Prime ministers question time videos) people watched and engaged for twice the length of a video. It was a neat 'feature' rather than a business we found and created far too many passive users rather than active users