Oh sorry, you misunderstood! I was thinking along the lines how This particular type of research (qualitative, based on written work by drivers, low #N, interpr

Oh sorry, you misunderstood! I was thinking along the lines how This particular type of research (qualitative, based on written work by drivers, low #N, interpretative but nevertheless a sorted argument) could help my thinking. Not how 'my' type of research could answer all sorts of interesting questions! Give me the data and I would deliver you a scheme that should benefit both Uber and the drivers ;) For economists the idea of platform economics (two sided markets) is well-established. The micro-economics pretty generally goes in the direction of game theory, since there are many interactions between consumers, platforms (Uber, publishers, Google analytics) and producers (drivers, writers, marketeers). Often great network effect for the platform and thus the direction towards natural monopolies. After reading a few paragraphs I thought 'oh they are re-establishing a known field in another science', but I got hooked by the details. But what can you Do with those details?