You do know it's an Animal Farm reference, right? "All animals are equal, but some animals are more equal than others" In the story, this was the "commandment"

You do know it's an Animal Farm reference, right? "All animals are equal, but some animals are more equal than others" In the story, this was the "commandment" used to justify why the pigs - as symbolic for the Soviet leaders - could take over Animal Farm. If you use that quote, it would suggest that StartUp Name, made of "the best", wants to oppress others. Now, I can think of some jobs where that is true. But if that's the case, you might not want to signal your intentions so directly.