This highly depends on the nature of your organization and how many developers you're dealing with. I've seen it quickly break down once you reach more than 3

This highly depends on the nature of your organization and how many developers you're dealing with. I've seen it quickly break down once you reach more than 3 products and more than 15 devs. Otherwise, at some point, you need a group of people (devs or otherwise) to sit down, define how these things are done for everyone, get group buy-in, then build the thing that puts their things in live environment.