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> DSC has 15 percent of the market, by volume. I'm struggling to see how that's possible. - The highest count of their subscribers I've seen is 3 million. Le
by dingaling 10y ago
> DSC has 15 percent of the market, by volume.
I'm struggling to see how that's possible.
- The highest count of their subscribers I've seen is 3 million. Let's round that to 5 million.
- There are about 160 million adult males in the USA.
http://countrymeters.info/en/United_States_of_America_(USA) http://countrymeters.info/en/United_States_of_America_(USA)
- Assume that only half shave with a cartridge razor: 80 million.
- Using such conservative figures, at a ceiling that means DSC has 5 / 80 of the possible subscriber market, or 6.25%.
Unless each subscriber is buying nearly three times as many blades as normal...?
- petra 10y agoYes, you're probably right, Stratechery which usualy does good work estimated this at 15%, but europmonitor - which this kind of thing is their job, estimate is at 5%.