I agree with this, and I'll add that in addition to "voting with my dollars", I'm also "voting with my respect", in that if you tell me you worked for Microsoft

I agree with this, and I'll add that in addition to "voting with my dollars", I'm also "voting with my respect", in that if you tell me you worked for Microsoft during the Windows 10 update saga, particularly if you actually worked on something related to this travesty, you go down a notch in respect in my book. I'm also going to see it as a black mark on resumes I see. In the end, I think the most leverage we in our high-tech enclave have is in setting the social norms that say this is not OK. Losing the respect of your peers can be a surprisingly powerful motivator, and it will translate directly into increased labor costs for Microsoft and their ilk (consider how much more you'd have to be offered before you took a job with the NSA right now, or with a spamming company).