Thanks for the kudos! Hopefully we can deliver where The Grid couldn't. We actually paid close attention to what they did and think we've learned a few things.

Thanks for the kudos! Hopefully we can deliver where The Grid couldn't. We actually paid close attention to what they did and think we've learned a few things. The main difference is that we are spending more time learning what the user likes first before offering design options. Options being a key word here, because The Grid doesn't really have much of a feedback system and even their latest V2 alpha resorts largely to guesswork, whereas our system will give you choices and ask questions like "Do you like this?" at the appropriate points. The experience we're going for is the one you get from working with a human web designer: at first it's a two-way discovery process and then, over time, the web designer gets to know and understand you and therefore becomes better at nailing what you want straight away. Simultaneously, the platform will learn from anonymised behaviours from its other users, mixed with analytics monitoring, to discover recommendations that it can pass on to you as a user. For example, imagine you're a restaurant owner and you have a button that links to your booking engine which is labelled "Reserve a table". Our platform learns, from other restaurant sites on the network, that "Book a table" has a higher conversion rate, so it can pass that recommendation automatically on to your site. That kind of thing.