If this works, I think the technology is exactly what's needed for the tool to become incredibly popular... but the marketing is slightly off. The message is t

If this works, I think the technology is exactly what's needed for the tool to become incredibly popular... but the marketing is slightly off. The message is that the AI will do all the work for you, make all of the choices for you. But people like to design things! Not the precise work of arranging layouts, colors palettes, images, etc., probably, maybe not building things from scratch when they don't know the tricks needed to achieve that intangible feeling of professionalism - and certainly not the coding that most people have no idea how to do. But being involved at the last step, things like being given a choice of layouts and asked to render an aesthetic judgement on which is best, which needs no training* - in my experience, most people love that. It gives a sense of control, personalization, accomplishment. And on the flipside, the feeling that one has no control can be quite negative and frustrating. But in many cases, choice is something an AI designer can offer as an advantage over traditional methods. After all, if you don't want to shell out the money for a professional custom design, you're typically stuck copying other people's templates with at most minor changes. In theory, an AI can let you make more meaningful permutations to the design to make it feel more personalized. Heck, I think even just the perception that a design is "from scratch" rather than "copied from someone else" would be valuable, even if your "AI" is dumb enough that in reality it amounts to the same thing. If you do want to shell out the money, well, I don't expect a site builder to be able to compete with the results of that - but it's worth noting that you can spend as much time as you want nitpicking an AI design without worrying about wasting the designer's time. I can't really tell from the video how many actual customization options the tool will have, but I think it should have as many as possible - all optional, of course, and probably most trivial - and be marketed like "anyone can design a website in a few clicks", not "we'll do it all for you". *well, experience is probably required to actually pick the best one, but if all the choices are good then it doesn't matter much :)