Without seeing any example work on the page it's difficult to tell what's going on, but maybe they're going to (1) Raise a bunch of VC money (2) Farm out webs

Without seeing any example work on the page it's difficult to tell what's going on, but maybe they're going to (1) Raise a bunch of VC money (2) Farm out website design to Fiverr/Bangladesh at cost (3) Raise some more VC money ... (?) Maybe plop some stuff into a RNN model and see what comes out