The GIF on their site makes it seem barely more impressive than using a basic 'make this in half an hour in a hackathon' template. But the bit about continuous

The GIF on their site makes it seem barely more impressive than using a basic 'make this in half an hour in a hackathon' template. But the bit about continuous improvement is interesting: "Our learning algorithms monitor your visitors' behaviour, perform automatic A/B testing and make continuous incremental improvements to your site in order to improve conversion rates and help your website to grow." Consider me skeptical.