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According to Fast Company DSC has 1.7 million subscribers so Unilever purchased 1.7 million subscribers in a totally new market for them at a cost of about $600
by davidf18 10y ago
According to Fast Company DSC has 1.7 million subscribers so Unilever purchased 1.7 million subscribers in a totally new market for them at a cost of about $600 per subscriber.
They have a nice pipe and they just need to feed more products/higher value products through the pipe over time. If many are younger (which might be possible given the sort of company) then these can be subscribers/customers for a long time and possibly disposable income will increase over time thus converting lower revenue users to higher revenue ones.
The $57 billion P&G spent for Gillette in 2005 is $70 billion in 2016 dollars.
Eventually, I predict Amazon will start selling their own high quality brands first marketing to Amazon Prime.
Amazon will compete with a lot of P&G products with their own brand eventually.
I can't wait for Amazon or Google or Apple to remarket Verizon mobile phone service. They just raised their plan rates!
- mdasen 10y agoLoads of people re-sell mobile phone service. The question is whether Amazon, Google, or Apple would sell it to you for cheaper. Right now, you can get Google Fi will give you 4GB for $60 rather than $70 from Verizon. Not a huge savings there. StraightTalk will give you 5GB for $45/mo on Verizon's network (or 10GB for $55). Why not switch to that? Sometimes you pay more to stick with brands, but there are companies all over the place offering cheaper alternatives if you're willing. As the article notes, DSC is just a re-seller of Dorco blades. StraightTalk will se-sell you Verizon. Amazon already has Amazon Basics for many items.
- davidf18 10y agoThanks.... No Amazon Basics quality men's razor that I could find. Google fiber is considerably less money for better service over the competition. Mobile is a far larger expense and I was hoping for a similar disruption.