Fascinating. I'm merely commenting on misconceptions and discussing what I think the intent of the article is. Your hostility to these ideas is directed at the

Fascinating. I'm merely commenting on misconceptions and discussing what I think the intent of the article is. Your hostility to these ideas is directed at the writer ("hack") and those honestly discussing the article ("true believer" -- did I ever claim to be or even agree with the article?). As for my personal knowledge at implementing this: I don't know how it can be done since I'm a scientist and not a business analytics person. But I know that a cooperative could compete well against the taxi cab industry. Perhaps not against Uber which broke lots of regulations to become an entrenched force in the industry. Disengaging, I don't like to discuss with those who attack others while ignoring the evidence brought forward.