Nintendo no doubt knew that they had to establish itself in the minds of parents as kid-friendly (though ironically, these days it seems like they're trying to

Nintendo no doubt knew that they had to establish itself in the minds of parents as kid-friendly (though ironically, these days it seems like they're trying to shake the image of the 'kiddy console'). I wonder if a similar statement extends to Apple. Perhaps they're trying to establish themselves as being idiot-friendly, or at least clueless-user-friendly. Makes me wonder if the irony also applies and they will eventually have to go to great lengths to shake the image of being too dumbed down.