I think that kind of blog is very different. The general purpose blog is for customers (or potential customers). The Tech/Eng/BD blogs are great for startup ent

I think that kind of blog is very different. The general purpose blog is for customers (or potential customers). The Tech/Eng/BD blogs are great for startup enthusiasts, but aren't going to be very efficent channels to get customers to sign up. Unless the potential customer fits one of those groups and is interested on a couple levels. I agree with you though, I find the behind the curtain stuff fascinating.