3 ms·

This company is starting to sound like a broken record. They only have 4 or 5 main mantras that they constantly reiterate in 50 different ways. We get it. You'r

This company is starting to sound like a broken record. They only have 4 or 5 main mantras that they constantly reiterate in 50 different ways. We get it. You're edgy. Keep working on your company instead of trying to convince the world how cool you are. On the other hand, maybe I'm being too critical. They are probably just trying to do some cross-platform promotion of what's in their book. No shame in that.

generalk 17y ago
Keep working on your company instead of trying to convince the world how cool you are. That's part of how they work on their company. I've often used quotes from 37signals' blog posts and books when trying to get a concept across to a coworker, and that keeps them at the forefront of everyone's mind.
- mlinsey 17y ago
  Yes, exactly. I heard DHH speak and asked him about the importance of the 37s blog and their books and he said "If you can't out-market, out-teach."
wallflower 17y ago
It's possible 37Signals is deliberately repeating its message to those who have just "discovered" their popular blog. Writing original blog content is hard. I don't know how http://waxy.org http://waxy.org did it. A lot of popular blogs (Jon Gruber et al.) have turned into aggregators of a sort (people send them items of interest). Dooce.com is an exception - that's her crazy life.
jacoblyles 17y ago
It's not their fault people autopost every blog post to Hacker News and upvote it.
dhh 17y ago
Sharing over ideas is how we work on our company. That's how we've always worked on our company. If you're not going to out-spend the competition on advertising, you damn well better have another strategy for getting people interested. For the past decade we've been sharing our ideas and opinions on Signal vs Noise and that has turned out quite alright. Also, I'm curious to hear what our 4 or 5 mantras are? Maybe you're a better pattern-matcher than me, but if, for example, we could reduce the ~90 essays in REWORK to just 4-5 master ideas, that'd be quite the amazing compression. I thought we already kept it pretty tight at ~30K characters, but sounds like you have a better algorithm.
wlievens 17y ago
Funny how the geek party line changed from "37s is awesome" to "37s sounds like a broken record". You're no less cliché than that which you lament. On-topic though, this post has absolutely free of content. I was actually expecting something that could inspire me to judge my ideas more realistically, and it certainly didn't do that.

generalk 17y ago

Keep working on your company instead of trying to convince the world how cool you are. That's part of how they work on their company. I've often used quotes from 37signals' blog posts and books when trying to get a concept across to a coworker, and that keeps them at the forefront of everyone's mind.

mlinsey 17y ago
Yes, exactly. I heard DHH speak and asked him about the importance of the 37s blog and their books and he said "If you can't out-market, out-teach."

wallflower 17y ago

It's possible 37Signals is deliberately repeating its message to those who have just "discovered" their popular blog. Writing original blog content is hard. I don't know how http://waxy.org http://waxy.org did it. A lot of popular blogs (Jon Gruber et al.) have turned into aggregators of a sort (people send them items of interest). Dooce.com is an exception - that's her crazy life.

jacoblyles 17y ago

It's not their fault people autopost every blog post to Hacker News and upvote it.

dhh 17y ago

Sharing over ideas is how we work on our company. That's how we've always worked on our company. If you're not going to out-spend the competition on advertising, you damn well better have another strategy for getting people interested. For the past decade we've been sharing our ideas and opinions on Signal vs Noise and that has turned out quite alright. Also, I'm curious to hear what our 4 or 5 mantras are? Maybe you're a better pattern-matcher than me, but if, for example, we could reduce the ~90 essays in REWORK to just 4-5 master ideas, that'd be quite the amazing compression. I thought we already kept it pretty tight at ~30K characters, but sounds like you have a better algorithm.

wlievens 17y ago

Funny how the geek party line changed from "37s is awesome" to "37s sounds like a broken record". You're no less cliché than that which you lament. On-topic though, this post has absolutely free of content. I was actually expecting something that could inspire me to judge my ideas more realistically, and it certainly didn't do that.