So I work for a scientific journal (insert comments about how evil I am here) and we have much bigger problems with authors not providing full data than with us

So I work for a scientific journal (insert comments about how evil I am here) and we have much bigger problems with authors not providing full data than with us refusing it. It is almost always possible to upload a full data set and code to a paper; what we're working on now is standardizing formats as much as possible so it's easy to immediately see what equipment and reagents were used, where the experimental procedures came from, what data was gathered and when, and how exactly it was analyzed without grabbing tons of files in different formats. "As much information as authors want" is high for an excellent but small set of authors who are probably right that the journal should do more to facilitate hosting their data--for most authors, that's far less information than we actually need.