There is a danger Uber could lose the rights to its own name if it becomes the common term for this in the language. It's happened before. Its why Kleenex makes

There is a danger Uber could lose the rights to its own name if it becomes the common term for this in the language. It's happened before. Its why Kleenex makes such a big deal about being a "facial tissue" and Q-tips refer to themselves prominently as "cotton swabs"