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I don't see it that way exactly. R&D is an investment. Hell, I'd consider calling it a pure capital investment, if not simply enhancing goodwill. If even one of
by RikNieu 10y ago
I don't see it that way exactly. R&D is an investment. Hell, I'd consider calling it a pure capital investment, if not simply enhancing goodwill. If even one of those moonshots become successful those "sunk costs" will likely start streaming back.