But publishers have done nothing to fight back. At some point, the probably will. It's easy to bypass ad blockers if they put any effort in doing so. Also, we

But publishers have done nothing to fight back. At some point, the probably will. It's easy to bypass ad blockers if they put any effort in doing so. Also, we will see more and more native advertising. FB is a good example but your favorite tech quy on Twitter with million followers, your favorite basketball player on Facebook - ever wondered if they get money to tweet or share things? They do... Welcome to native advertising.