I was in the same position in the 90's, and I completely agree with you. Microsoft kept using that word all the time every time they opened their mouths. Its p

I was in the same position in the 90's, and I completely agree with you. Microsoft kept using that word all the time every time they opened their mouths. Its popularity may have been going down somewhat so I wonder if it was being pushed by Ballmer. A random quote from the first Google result for "ballmer interview": "I still think it’s very important to do the right kind of innovative integration across Windows and our hardware platforms with our cloud services."