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It's R&D expense. Nothing new here. It only takes one of these moon shots to be successful to bring in extraordinary revenues, and Google has always been cryst
by kmiroslav 10y ago
It's R&D expense. Nothing new here.
It only takes one of these moon shots to be successful to bring in extraordinary revenues, and Google has always been crystal clear that following such path was in their DNA.
- RikNieu 10y agoI don't see it that way exactly. R&D is an investment. Hell, I'd consider calling it a pure capital investment, if not simply enhancing goodwill. If even one of those moonshots become successful those "sunk costs" will likely start streaming back.