Are they trying to capitalize on the epic name 'Commodore 64'? Commodore itself calls this new machine the 'Phoenix', but in their ad they do refer to the orig

Are they trying to capitalize on the epic name 'Commodore 64'? Commodore itself calls this new machine the 'Phoenix', but in their ad they do refer to the original C64. About the only thing the original has in common with the Phoenix is its form factor. It looks nice and handy, but in my view it doesn't have anything that makes it stand apart from conventional PC's. This is in contrast to the original C64, which was kind of disruptive. edit: typos