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What if ad blockers become mainstream? Sure, they won't stop all ads, but they could seriously dent ad revenue, as could changes in online behaviour. Personall
by ZenoArrow 10y ago
What if ad blockers become mainstream? Sure, they won't stop all ads, but they could seriously dent ad revenue, as could changes in online behaviour.
Personally I'm surprised online ad revenue is so high, I rarely click on ads, the fact that enough people do to continue to make it worthwhile for advertisers doesn't really make sense to me. Clearly there are important details I'm missing out on.
- cheriot 10y agoThen they'll find a way to serve the content and the ad from the same domain.
- ZenoArrow 10y agoThere are some ways around this (especially for social media sites). Also, it's possible to block tracking cookies, making their customer profiles less information rich, which would also make the platforms less attractive to advertisers.
- angry-hacker 10y agoSimply serve them from your own subdomain, the ad networks still do the heavy lifting, you just fiddle around with domain settings. It's one possibility. Let's face it, ad networks have done nothing to fight back and adblock itself is really simple software based on rules that block domains and some class names in the DOM.
- pixl97 10y ago>Let's face it, ad networks have done nothing to fight... malware and scams