Also consider ads. If you look at the progression of Google search page, it's not uncommon for a laptop/mobile screen to be entirely ads. Basically they have tr

Also consider ads. If you look at the progression of Google search page, it's not uncommon for a laptop/mobile screen to be entirely ads. Basically they have trained us to search for ads. It's possible one day they'll take this too far and there will be a better alternative. While I dont think it is likely , if these things aligned Google could realistically lose a big proportion of their business in a few years. It would be brutal.