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These companies are targeting urban millennials who shun things that feel "corporate". The "cute" voice feels sociable without being alienating to their custome
by russell_h 10y ago
These companies are targeting urban millennials who shun things that feel "corporate". The "cute" voice feels sociable without being alienating to their customer base the way a lot of alternatives might be.
- pjlegato 10y agoYep. Ironically, the next generation will likely find this sort of saccharine cuteness to be hopelessly old-fashioned and conservative, the same way the 60s/70s counterculture rejected the aesthetic of the cutesy cartoon corporate mascots that were common in the 50s and early 60s.