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As a web publisher, I earn on average $0.42 per click (mostly from http://www.daterangepicker.com http://www.daterangepicker.com). As a web advertiser, I pay o
by dangrossman 10y ago
As a web publisher, I earn on average $0.42 per click (mostly from http://www.daterangepicker.com http://www.daterangepicker.com).
As a web advertiser, I pay on average $1.76 per click (for SaaS stuff with a high CLTV).
$1-5 per click for app ads makes sense if the apps have a high CLTV, or the campaigns are temporary as they often are -- they just need to get enough installs to start ranking in app store categories, after which that becomes a free customer acquisition channel, or so I've heard.
- lucb1e 10y agoWow, that's a huge gap between spending and earning. Do ad networks have costs other than employees and hosting or did just nobody undercut that price yet? Edit: What is CLTV? I tried looking it up but not sure what I found makes sense.
- runako 10y agoIn addition to the direct costs of operating ad networks, it's likely/possible that the poster is targeting different people with his ads than are the advertisers whose ads run on his site. CLTV: Customer Lifetime Value. Roughly, how much revenue can you expect to earn from a customer over the entire time they interact with your business.
- dx034 10y agoMay I ask what percentage of your visitors clicks on ads? $5 per click isn't really worth much if no one clicks the ad, or is that constant throughout topics?