4 ms·

Still a lot of print magazines to kill and ad dollars to move from TV to online.

• mschuster91 10y ago
  Yeah but TV ads have the nice advantage that you can't easily block them - unless you're timeshifting, that is. And muting, well, it blocks the audio, but you still see the video that can get a message across. Also, print ads, given a sufficient niche-ness of the magazine, are way better targeted to actual customers than web ads.
  • deelowe 10y ago
    Is TV not a shrinking market? I thought subscriptions to cable and satellite were down.
    • mschuster91 10y ago
      For a small part of the population, yes, but it's still mass media.
      • rocqua 10y ago
        Comcast was really pleased that subscriber numbers only decreased by 4,000 this quarter IIRC Normally they see 40,000
        • deelowe 10y ago
          That's what I thought. So the OPs premise stands that some of this is coming from revenue leaving traditional ads.
  • shostack 10y ago
    Bloomberg actually did a decent writeup on this.[1] [1] http://www.bloomberg.com/news/articles/2014-03-03/advertisings-century-of-flat-line-growth http://www.bloomberg.com/news/articles/2014-03-03/advertisin...
• mschuster91 10y ago
  Yeah but TV ads have the nice advantage that you can't easily block them - unless you're timeshifting, that is. And muting, well, it blocks the audio, but you still see the video that can get a message across. Also, print ads, given a sufficient niche-ness of the magazine, are way better targeted to actual customers than web ads.