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And Android isn't helping ensure AdWords is fed with traffic despite what their competitors do? (E.g. a hypothetical MS or Apple monopolized mobile ecosystem wh
by ethbro 10y ago
And Android isn't helping ensure AdWords is fed with traffic despite what their competitors do? (E.g. a hypothetical MS or Apple monopolized mobile ecosystem who could choose to default to non-Google)
- shostack 10y agoAndroid provides AdWords and Google Analytics with cross-device data, which is critical to advertisers who have lots of cross-device touchpoints before converting. Cookies break across devices, so having a device identifier and knowing pretty definitively who is logged-in lets them tie it back to the individual. This is the difference between mobile/tablet performance looking unprofitable vs. profitable because the conversions are attributed to them.