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I honestly don't think Apple is working on a car. Rather, I think Apple is building a more involved (than CarPlay) technology platform for vehicles where they d
by askafriend 10y ago
I honestly don't think Apple is working on a car. Rather, I think Apple is building a more involved (than CarPlay) technology platform for vehicles where they deliver the whole experience and car manufacturers essentially become the next phone carriers. I think the whole narrative about Apple building an actual car is just to distract from the real thing they're building.
- michaelscott 10y agoI hear you, but Apple isn't known for developing in this way. Their focus is on controlling the entire experience, hardware to software. Still, anything is possible
- rch 10y agoThe iPhone evolved from the iPod, but it's harder to see obvious early footholds in the automobile industry. High-end consumer, or fleet vehicles with a well specified use maybe?
- greglindahl 10y agoCar companies already cooperate closely with Apple to ensure that bluetooth works well with iPhones. CarPlay is the next step forward. So there are 2 footholds already.
- rch 10y agoStill a Big jump from CarPlay to an actual car though.
- JBReefer 10y agoBuilding cellphone hardware is much less complicated at scale than building a car, though. Tesla has been at it for a while now and they still have quality problems (though apparently that's gotten better lately?) and there hasn't been a profitable new entrant in like .... 50 years?
- deleted 10y ago[deleted]
- llSourcell 10y agothey are. i know a guy on a self driving car team at apple
- Meegul 10y agoIf that's true, I'm fairly sure that he: 1. Should not have told you that. 2. Is not happy about you saying something about it. This leads me to believe that you don't actually know this person.
- askafriend 10y agoEven if this were true (which, I'm skeptical about), just because they have autonomous hardware and a "self-driving car team", doesn't mean that's the product that they will put on the field. Look at it this way. If you're building a software platform for autonomous vehicles, then you're going to need to do some (or a lot) of R&D in autonomous hardware, but that doesn't necessarily mean that autonomous hardware is the ultimate product.
- turingbook 10y agoWhy not? As a hardware-centered platform company, car is obviously the next computing platform.