Wow, it seems nobody from the comments actually got what this is about. It is about thinking outside the box to finding something else. This is a very reasonabl

Wow, it seems nobody from the comments actually got what this is about. It is about thinking outside the box to finding something else. This is a very reasonable and common bargaining tactic. Yes there are situations where this doesn't apply, like when you make a deal about card fees as representative of a company you don't own. But this can be applied in so many other situations. E.g. you or a colleague discuss who should debug that one ugly thing you both didn't want to touch. And in exchange for submitting to the bad task you ask your colleague to not go to the sports bar on saturday but to the cinema. TL;DR it's valid practice. Please read the article again if you don't think so. (not the author)