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I thought at first this was for consumer endorsement of the publisher's ads. There are some times when advertising is uninteresting and intrusive. There are so

I thought at first this was for consumer endorsement of the publisher's ads. There are some times when advertising is uninteresting and intrusive. There are some times when advertising introduces products/services that I wouldn't have known about otherwise. I wish there were better ways for consumers to encourage the latter.

blowski 10y ago
The world and the internet does this anyway, with forums, meetups and anywhere else that people talk. Sites like HN, Product Hunt, and some subreddits do a great job in the tech world, for example. There are other specialist blogs and subreddits for other interests - think Board Game Geek. The hard part is building a system that can't be gamed.