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The author used it as an example of something that may just be an unintuitive UI.
by ViViDboarder 10y ago
The author used it as an example of something that may just be an unintuitive UI.
- fullshark 10y ago" British Airways lists flights that are the second-lowest price as the lowest," That sentence makes it sound like they deliberately always put the 2nd lowest price as the lowest every time. It was pretty misleading or poorly written.
- yaelwrites 10y agoSee http://darkpatterns.org/british-airways-distract-from-cheapest-option/ http://darkpatterns.org/british-airways-distract-from-cheape....
- FireBeyond 10y agoI think that's still really stretching. "In fact, it's only the lowest price in that ticket class". If I saw those boxes across the board, like in their example image, it doesn't take a second thought, it's "obvious" (to me anyway), that those are the "lowest, per class".
- yaelwrites 10y agoYeah, that's why I described it as an examples of a bad design choice that may be accidental rather than a dark pattern. I do still think it's misleading, though.