For people who do not know who Ayende is, the presence or absence of his name in the title provides no additional information. For people who do know that he is

For people who do not know who Ayende is, the presence or absence of his name in the title provides no additional information. For people who do know that he is an experienced and talented database developer, his name in the title is likely to make them want to read the article more. Therefore, removing his name from the title is a net loss as it eliminates information that is useful for the many people who know who Ayende is while doing nothing for people who do not know who Ayende is.