So let's say Amazon comes up with an IoT operating system. Then the question is: do you want a cat feeder/ home security system/ teleporter that is made by Amaz

So let's say Amazon comes up with an IoT operating system. Then the question is: do you want a cat feeder/ home security system/ teleporter that is made by Amazon, according to their standards of quality and reliability, or one made by a random company you've never heard of? Then it comes down to privacy and who gets to use what data. I.e. Amazon would have a motivation to use your data sparingly (otherwise nobody would use the system). Or it could even be a freemium model, where you pay in exchange for not giving access to your data. Many questions to sort out.