15 ms·

Show HN: Adlove – The Endorsement-Driven Ad Network

42 points by affalytics 10y ago

brudgers 10y ago
Might be a step in the right direction. A bigger bolder step would be to have the endorsements come from people browsing the site. I think it would move the trust problem of sites endorsing their advertisers out of the business model and into the general miasma of ratings and influencers where analytics and statistics can be applied to improve the objectivity of reported ratings. Good luck.
- affalytics 10y ago
  Interesting. Many thanks.
- jerluc 10y ago
  This is a great idea! I think it really attacks the (outwardly) worst part about advertising: deterring users. That being said, I wonder how this would effect the typical bidding-based models of major ad networks and how this would ultimately impact the ad revenue publishers take in.
  - brudgers 10y ago
    For existing advertising networks there would be one more competitor. I wouldn't expect any business that caters to the auction model to replace that model with this. Traditionally, good advertising has been a way of "extending the content." A magazine about computers would have ads related to computing. A magazine about fashion would have advertising related to appearing stylish. For publishers who don't care about extending the content, nothing would change. For publishers who care about it, there would be one less available slot on the toolbelt.
    - jerluc 10y ago
      I would tend to agree, but find it incredibly hard to find any such modern examples of major content publishers using "good" advertising networks, especially in this modern age of social network infestation, 3rd party cookies, and data exchanges.
      - brudgers 10y ago
        StackOverflow comes to my mind as an example of a company that uses ads that extend the content...Quantcast has it at 192 for the US. Alexa has it as 49 worldwide. Not sure if that makes it major, but it's certainly bigger than most sites. http://www.alexa.com/siteinfo/stackoverflow.com http://www.alexa.com/siteinfo/stackoverflow.com It also has a demographic defined by a common interest.
underyx 10y ago
Don't type in that 'brand Twitter handle' input box unless you want the site to flood your browser history :(
- affalytics 10y ago
  Sorry about that - will look into it.
  - popey456963 10y ago
    Appears to type the word in one by one: http://puu.sh/qhzvS/c615e55f61.png http://puu.sh/qhzvS/c615e55f61.png
jerluc 10y ago
Great, can't wait to see publishers "endorse" their advertising partners because they really "love" them so much. I wonder how many publishers would even buy into this given that their primary reason for integrating with an ad network is to make big ad revenue to support their (mostly) content-driven business.
- antoineMoPa 10y ago
  Even if it works, do we really want to read tons of content biased by the fact that the author is getting paid to promote a product/brand? This is like a lighter form of referral marketing posts where you read an entire text only to realize the person was trying to convince you to click a link and buy something (Then you can't trust the neutrality of the post you just read). Edit: At least, with adsence, you can monetize without being biased towards a particular brand/product.
markbnj 10y ago
Someone has to fix this problem, but I wish the front page of this site had more to say about how the network actually functions and how it is different.
fiatjaf 10y ago
The setup is way too complicated. I have TO CHOOSE WHICH ADS ARE GOING TO SHOW? How come that is going to work?
- yoz-y 10y ago
  That is the deal though no? If the publishers could not curate which ads are actually going to show then it would be a normal ad network with false endorsements.
tomc1985 10y ago
Really, so its a tinier ad window with a big colored heart and the publisher's logo. How is this such an improvement? And can we please kill off all this fake "love" and "heart" crap?
seibelj 10y ago
I seriously doubt the returns. The publisher calculator said that switching to them would earn 7x what I make from normal ads. If anyone could accomplish that, they would instantly be successful and bought for a huge premium by FB, Google, etc.
- corobo 10y ago
  Yeah it's currently estimating my not amazingly popular but still frequently visited site will earn more than my day job income.. Through ads.. In 2016. If only!
a_small_island 10y ago
Hocus pocus. >"Ordinary Display Advertising Performance: Estimated percent successful 1%" >"Estimated Adlove Performance: Estimated percent successful 50 %" Do you have ANY success metrics to back up this claim?
- brudgers 10y ago
  The comment is not consistent with the "In Comments" criteria of the Show HN guidelines: https://news.ycombinator.com/showhn.html https://news.ycombinator.com/showhn.html
  - buckbova 10y ago
    To me, this post is not consistent with the guidelines either. > Show HN is for something you've made that other people can play with. > Blog posts, sign-up pages, and fundraisers can't be tried out, so they can't be Show HNs. I consider this a "sign-up" page.
    - brudgers 10y ago
      Be that as it may, it does not change the guidelines for comments. There is the flagging mechanism for inappropriate submissions. The sitewide guidelines begin with 'Be civil.'
orky56 10y ago
The About page was more informative and engaging than the Home page.
panglott 10y ago
I thought at first this was for consumer endorsement of the publisher's ads. There are some times when advertising is uninteresting and intrusive. There are some times when advertising introduces products/services that I wouldn't have known about otherwise. I wish there were better ways for consumers to encourage the latter.
- blowski 10y ago
  The world and the internet does this anyway, with forums, meetups and anywhere else that people talk. Sites like HN, Product Hunt, and some subreddits do a great job in the tech world, for example. There are other specialist blogs and subreddits for other interests - think Board Game Geek. The hard part is building a system that can't be gamed.
corobo 10y ago
Sign up with Twitter with what speculates it may be my biggest income for the site? That seems a bit.. odd. I'm not sure why, it just sort of puts me off.
dom96 10y ago
It looks like the Sign Up page is currently blank [1]. I am interested in AdSense alternatives so I wonder, does anybody have any other suggestions? 1 - https://app.adlove.com/#/login?signup=true https://app.adlove.com/#/login?signup=true

42 points by affalytics 10y ago

Might be a step in the right direction. A bigger bolder step would be to have the endorsements come from people browsing the site. I think it would move the trust problem of sites endorsing their advertisers out of the business model and into the general miasma of ratings and influencers where analytics and statistics can be applied to improve the objectivity of reported ratings. Good luck.

affalytics 10y ago
Interesting. Many thanks.
jerluc 10y ago
This is a great idea! I think it really attacks the (outwardly) worst part about advertising: deterring users. That being said, I wonder how this would effect the typical bidding-based models of major ad networks and how this would ultimately impact the ad revenue publishers take in.
- brudgers 10y ago
  For existing advertising networks there would be one more competitor. I wouldn't expect any business that caters to the auction model to replace that model with this. Traditionally, good advertising has been a way of "extending the content." A magazine about computers would have ads related to computing. A magazine about fashion would have advertising related to appearing stylish. For publishers who don't care about extending the content, nothing would change. For publishers who care about it, there would be one less available slot on the toolbelt.
  - jerluc 10y ago
    I would tend to agree, but find it incredibly hard to find any such modern examples of major content publishers using "good" advertising networks, especially in this modern age of social network infestation, 3rd party cookies, and data exchanges.
    - brudgers 10y ago
      StackOverflow comes to my mind as an example of a company that uses ads that extend the content...Quantcast has it at 192 for the US. Alexa has it as 49 worldwide. Not sure if that makes it major, but it's certainly bigger than most sites. http://www.alexa.com/siteinfo/stackoverflow.com http://www.alexa.com/siteinfo/stackoverflow.com It also has a demographic defined by a common interest.

underyx 10y ago

Don't type in that 'brand Twitter handle' input box unless you want the site to flood your browser history :(

affalytics 10y ago
Sorry about that - will look into it.
- popey456963 10y ago
  Appears to type the word in one by one: http://puu.sh/qhzvS/c615e55f61.png http://puu.sh/qhzvS/c615e55f61.png

jerluc 10y ago

Great, can't wait to see publishers "endorse" their advertising partners because they really "love" them so much. I wonder how many publishers would even buy into this given that their primary reason for integrating with an ad network is to make big ad revenue to support their (mostly) content-driven business.

antoineMoPa 10y ago
Even if it works, do we really want to read tons of content biased by the fact that the author is getting paid to promote a product/brand? This is like a lighter form of referral marketing posts where you read an entire text only to realize the person was trying to convince you to click a link and buy something (Then you can't trust the neutrality of the post you just read). Edit: At least, with adsence, you can monetize without being biased towards a particular brand/product.

markbnj 10y ago

Someone has to fix this problem, but I wish the front page of this site had more to say about how the network actually functions and how it is different.

fiatjaf 10y ago

The setup is way too complicated. I have TO CHOOSE WHICH ADS ARE GOING TO SHOW? How come that is going to work?

yoz-y 10y ago
That is the deal though no? If the publishers could not curate which ads are actually going to show then it would be a normal ad network with false endorsements.

tomc1985 10y ago

Really, so its a tinier ad window with a big colored heart and the publisher's logo. How is this such an improvement? And can we please kill off all this fake "love" and "heart" crap?

seibelj 10y ago

I seriously doubt the returns. The publisher calculator said that switching to them would earn 7x what I make from normal ads. If anyone could accomplish that, they would instantly be successful and bought for a huge premium by FB, Google, etc.

corobo 10y ago
Yeah it's currently estimating my not amazingly popular but still frequently visited site will earn more than my day job income.. Through ads.. In 2016. If only!

a_small_island 10y ago

Hocus pocus. >"Ordinary Display Advertising Performance: Estimated percent successful 1%" >"Estimated Adlove Performance: Estimated percent successful 50 %" Do you have ANY success metrics to back up this claim?

brudgers 10y ago
The comment is not consistent with the "In Comments" criteria of the Show HN guidelines: https://news.ycombinator.com/showhn.html https://news.ycombinator.com/showhn.html
- buckbova 10y ago
  To me, this post is not consistent with the guidelines either. > Show HN is for something you've made that other people can play with. > Blog posts, sign-up pages, and fundraisers can't be tried out, so they can't be Show HNs. I consider this a "sign-up" page.
  - brudgers 10y ago
    Be that as it may, it does not change the guidelines for comments. There is the flagging mechanism for inappropriate submissions. The sitewide guidelines begin with 'Be civil.'

orky56 10y ago

The About page was more informative and engaging than the Home page.

panglott 10y ago

I thought at first this was for consumer endorsement of the publisher's ads. There are some times when advertising is uninteresting and intrusive. There are some times when advertising introduces products/services that I wouldn't have known about otherwise. I wish there were better ways for consumers to encourage the latter.

blowski 10y ago
The world and the internet does this anyway, with forums, meetups and anywhere else that people talk. Sites like HN, Product Hunt, and some subreddits do a great job in the tech world, for example. There are other specialist blogs and subreddits for other interests - think Board Game Geek. The hard part is building a system that can't be gamed.

corobo 10y ago

Sign up with Twitter with what speculates it may be my biggest income for the site? That seems a bit.. odd. I'm not sure why, it just sort of puts me off.

dom96 10y ago

It looks like the Sign Up page is currently blank [1]. I am interested in AdSense alternatives so I wonder, does anybody have any other suggestions? 1 - https://app.adlove.com/#/login?signup=true https://app.adlove.com/#/login?signup=true