I'm not sure MySpace ever really knew what it wanted to achieve, other than providing a lot of inventory for ads. Very little effort went into ever evolving th

I'm not sure MySpace ever really knew what it wanted to achieve, other than providing a lot of inventory for ads. Very little effort went into ever evolving the user experience beyond a v1, the backend underpinning it all was legendarily bad, and there was no concept of ad personalization whatsoever. MySpace kind of stumbled across Music as a product direction, and developed something that was a bit like an ahead of its time version of Soundcloud, but discovery was still horrible and by then people were migrating to Facebook anyway.