I don't think direct response is the only way to go (I assume you're referring to informercials), especially with all the online marketing you can do. I'm sure

I don't think direct response is the only way to go (I assume you're referring to informercials), especially with all the online marketing you can do. I'm sure there are also resellers which would let you drop-ship and not actually distribute product. Another option is to get a patent and license it to someone. I thought this Jan cover article on Wired was really good about production: http://www.wired.com/magazine/2010/01/ff_newrevolution/ http://www.wired.com/magazine/2010/01/ff_newrevolution/