I have a feeling that snapchat is their biggest threat. It offered something that facebook doesn't: a lack of a practical record. Now it is slowly evolving in

I have a feeling that snapchat is their biggest threat. It offered something that facebook doesn't: a lack of a practical record. Now it is slowly evolving into video twitter & personal news feeds. I can see it eventually adopting the rest of the functions that facebook has today. Recently they've added permanence with memories. Memories although give personal control and still prevent a bunch of problems of people seeing "the wrong facebook updates"