One thing to bear in mind: whenever you see someone arbitraging your product, take it as a reminder that we always instinctively underprice our products; it see

One thing to bear in mind: whenever you see someone arbitraging your product, take it as a reminder that we always instinctively underprice our products; it seems to be hardwired into our brains to do that. But when you see customers willingly pay more than your asking price, let that prompt you to review this fact and increase your prices.