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Ok I'm not familiar with the FB ad platform but how does FB surface conversion costs? Using your example of real estate services there's no way FB can tell whet
by continuations 10y ago
Ok I'm not familiar with the FB ad platform but how does FB surface conversion costs? Using your example of real estate services there's no way FB can tell whether someone becomes a client after clicking on the ad. And without that information FB cannot calculate conversion costs.
- rgbrgb 10y agoWe fire a conversion event back to them when someone becomes a client.
- exhilaration 10y agoHmmm... what do you pass back to FB? Our FB cookie? That way they can correlate who saw the ad against the visit to your site?
- rgbrgb 10y agoHere's an official explanation of conversion tracking with FB: https://www.facebook.com/business/a/online-sales/conversion-tracking https://www.facebook.com/business/a/online-sales/conversion-...
- dkokelley 10y agoFacebook uses their pixel [1] to determine what their visitors do on their advertisers' sites. The pixel can be set with various options, such as a "purchase" pixel with a revenue component. When you initiate campaigns in Facebook you have the option to define a goal of conversions (views of a specific Facebook pixel), and Facebook will report back the conversions from your campaign. 1: https://www.facebook.com/business/help/952192354843755 https://www.facebook.com/business/help/952192354843755