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They do click on the ad, and then they buy something. The parent is saying they don't care how many people click, they only care how many people buy (a subset o
by coderholic 10y ago
They do click on the ad, and then they buy something. The parent is saying they don't care how many people click, they only care how many people buy (a subset of those that click).
- mattmaroon 10y agoAll advertisers want to maximize ROI. Ad displayers want to maximize CPM. It's a mistake to focus on one specific metric, because they all multiply to form the actual metric you care about.