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We tried some display ads (non-app installation) on facebook. Since it's CPM+CPC model, our CTR was extremely low and caused CPC very expensive. I guess they h
by yueq 10y ago
We tried some display ads (non-app installation) on facebook. Since it's CPM+CPC model, our CTR was extremely low and caused CPC very expensive.
I guess they have huge PV so overall performance is high. I wonder what the actual would ROI be for other publishers on FB.
- yueq 10y agoForgot to mention, our conversion was kinda low too. So eventually we gave up ads on facebook. My friends who do mobile game publishing love facebook though. Kinda varies by verticles.