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>But I wonder what their clickthrough-rate is. It's shockingly high, especially on Facebook Audience Network (FAN), Facebook's network of 3rd party publishers.
by ktamura 10y ago
>But I wonder what their clickthrough-rate is.
It's shockingly high, especially on Facebook Audience Network (FAN), Facebook's network of 3rd party publishers.
It was so high that I initially thought I was being defrauded. But upon closer inspection, it turns out that if you specify your industry/persona well in your ads, Facebook is incredibly efficient at matching demand with supply. I've never seen such good performance on any other mobile network, Google included.
FWIW, I've only done B2B marketing in my life. I have no idea for B2C folks.
- arbuge 10y agoHow do you go about targeting B2B clients via Facebook? We have good success with consumer since that's a pretty broad audience and affordable for certain products but never managed to target busineses effectively within a reasonable cost.