> But I wonder what their clickthrough-rate is. For some types of ads, that's obviously not the point, but I doubt it's very high. I think you hit the nail on

> But I wonder what their clickthrough-rate is. For some types of ads, that's obviously not the point, but I doubt it's very high. I think you hit the nail on the head. I don't have a facebook account, so I feel like I have gotten a chance to see facebook develop in leaps and bounds (unlike their users who see it changes incrementally). The way I've experienced this is that I peruse my wife's account for family pictures once every few months. I've definitely noticed an increase in both quality and quantity of ads. Facebook ads strike me like TV ads do. While they often offer clickthroughs, I'm astonished by the number of ads that are simple positional or brand ads that don't necessarily want you to do anything, but are there to stick their brand in your mind.