Isn't iCloud Photo Library already better than this for media? It's also just an "intelligent local cache". It downloads device-optimized previews. It has a sha

Isn't iCloud Photo Library already better than this for media? It's also just an "intelligent local cache". It downloads device-optimized previews. It has a sharing system (photo streams). It has data centers that handle scale. Furthermore, it has native device OS integration. That means it can handle syncing that cache with the cloud better. It can do it while the device is otherwise alseep, i.e. overnight. Third party apps need a hack to keep the device awake. Notice Upthere has a setting for this called "prevent auto lock" which it recommends enabling for "large" uploads. That's really suboptimal. iCloud is also native to the Photos app. Upthere has to compete with all the library features in Photos too, like all the machine learning stuff that's coming in iOS 10. Maybe it's somehow better for other documents / as a straight Dropbox or iCloud Drive competitor. Maybe the core tech and team makes them a good acquisition target. But for the "rich media" that takes up the bulk of local storage, it's going to be hard to move the needle as third party app.